Advertising Rules
Version 2026-08-16
Labelling
- Every paid placement is labelled Sponsored wherever it appears. Sponsored placements are never presented as editorial or organic content.
Review
- Advertiser accounts, businesses, events and campaigns are reviewed by an administrator before anything runs. Campaigns can be paused or rejected at any time.
Prohibited advertising
- Illegal goods or services.
- Sexual services, sexualised advertising or any content prohibited by the Content Policy.
- Weapons, controlled substances and counterfeit goods.
- Misleading claims, deceptive pricing or scams.
- Advertising designed to facilitate any prohibited activity.
- Advertising targeting or depicting minors.
Data advertisers receive
- Advertisers see aggregated impression and click counts for their own campaigns only. They never receive individual member identity, coordinates or movement data.
Reporting
- Any member can report a sponsored placement from the ad itself. Reports go to the same moderation queue as other reports.
Legal review
- This document is a working platform policy drafted for the Touché MVP. It has NOT been reviewed by a qualified attorney. Before public launch it must be reviewed and adapted by legal counsel in the relevant jurisdiction.